200,000 latrines sold by microentrepreneurs in 18 months

In rural Bangladesh, about 40 million people live without access to adequate toilets.
200,000 latrines sold by microentrepreneurs in Bangladesh in just 18 months is quite an achievement after three years of laying the foundation: research, product design and development, and putting business-thinking to work.

The SaTo pan, prototyped by American Standard in the U.S. and then tested by iDE in Bangladesh, sparked a new evolution in affordable, hygienic latrines. This innovation was conceived by engaging with end-users—understanding why they did (or did not) use sanitation products and what they prefer. This upfront investment in research and design strengthened the viability of the final product in the marketplace.

It costs iDE and our donors $11 to empower a family to buy a latrine. Families who purchase a latrine are seeing $205 in health and work-related savings per year.

The iDE Bangladesh program encourages private sector service providers to produce high-quality products that respond to the sanitation needs and demands of rural Bangladeshis.

[Sanitation News]

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