Messaging Apps an untapped humanitarian resource

New research, led by the International Committee of the Red Cross (ICRC), suggests messaging apps could play a vital role in humanitarian work in the future.

It’s estimated that more than 2.5 billion people around the world use messaging apps. That figure is expected to rise to 3.6 billion – half the world’s population – by 2018. In emergencies, such as natural disasters or armed conflicts, people are increasingly relying on these platforms to keep in touch with their loved ones or to remain informed about the situation.

“Messaging apps help humanitarian organizations gather information to better understand needs from hard-to-reach areas where it is often difficult to conduct face-to-face meetings,” said the ICRC’s director of communication and information management Charlotte Lindsey-Curtet.

“Humanitarian organizations are currently experimenting with messaging apps for two main purposes: to communicate with people affected by crisis or conflict, and to coordinate tasks and actions internally.”

 [The News (Pakistan)]

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