New book highlights sustainable success stories

A new book from Columbia University Press offers social sector organizations a how-to guide on applying new and creative methods to solve complex problems.

Design Thinking for the Greater Good tells 10 stories of the struggles and successes of organizations from across the world working in industries from healthcare to agriculture that have applied design thinking, a human-centered approach to problem solving, in order to truly understand the problems they wanted to solve, generate testable ideas and develop solutions for vulnerable groups who actually adopted them.

One of the 10 stories in the book shows how the Sustainable Modernization of Traditional Agriculture program (MasAgro) was able to launch a solution that helped smallholder farmers in Mexico adopt new sustainable agriculture methods. The authors conclude that MasAgro made innovation safe by relying on respected community leaders and innovation networks that develop, test and adapt agricultural methods and innovations that visibly outperform alternative agricultural practices.

[MasAgro]

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