Nell Edgington predicts these non-profit trends:
1. More Demand for Outcomes – A growing demand for nonprofits to 1) articulate what results they hope their work with achieve and 2) track whether those results are actually happening. This increasing focus on nonprofit outcomes is leading to the 4 other trends:
2. Decreasing Emphasis on Nonprofit “Overhead” – The good news is that more and more people are coming to realize that you can’t just invest in programs without the staff, infrastructure and fundraising to make those programs happen.
3. More Advocacy for the Sector as a Whole – Instead of a fractured grouping of organizations of various sizes, business models, and issue areas, … we will start to see the sector organize, mobilize and build confidence.
4. Savvier Donors – Because nonprofits are getting more savvy, donors are as well. They are starting to recognize that nonprofits cannot exist on revenue alone, but must have infusions of capital every once and awhile to strengthen and grow their staff, technology, systems, and fundraising.
5. Increased Efforts to Rate and Compare Nonprofits – We will increasingly evaluate nonprofits based on the results they achieve, not on how they spend their money, which requires a whole infrastructure for evaluating and rating nonprofits emerges.