Spreading corporate social responsibility globally

It is now essential for U.S. companies that expand overseas to manage their global workforces, and respect other cultures and other workforce environments, and start forming a global profile and consciousness. Part of this connects to corporate social responsibility (CSR).

The rapidly expanding global workplace is driving the implementation of sound corporate human resources practices that should focus on three key areas for CSR to help create a cohesive map for the present and the future. The three main ways to bridge the gap between corporations and their employees are:
• Proactive community relations
• Strong training and development
• A cohesive global HR platform

Ensuring that an organization maximizes the impact of its CSR efforts begins with encouraging community relations. This can be done through your HR department by implementing reward programs and charitable contributions, and encouraging community involvement and practices. What you can do as part of your corporate responsibility plan:

1. Recognize, via corporate email, websites, and newsletters, the social-type work done by employees.
2. Institute a rewards program to promote other employees to join these activities.
3. Recycle paper and bottles in offices and recognize departmental efforts to do so.
4. Collect food and donations for victims of floods, hurricanes, and other natural disasters around the globe.
5. Encourage reduced energy consumption – subsidize transit passes, make it easy for employees to carpool, encourage staggered staffing to allow for after rush-hour transit, and permit telecommuting to some degree.
6. Encourage shutting off lights, computers, and printers after hours.
7. Work with the information technology team to switch to laptops over desktop computers. Laptops consume up to 90 percent less power.

8. Increase the use of teleconferencing in addition to on-site meetings and trips.

9. Promote “brown bagging” lunch in the office to help employees stay healthy.

–Shafiq Lokhandwala

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