In the cutthroat technology industry where companies go to great lengths to attract and retain talent, employers have offered workers high salaries, company stock and unlimited vacation time. They’ve done free breakfasts, free lunches, free dinners and free booze. There’s kombucha on tap, ping pong and pool, nap rooms, yoga rooms and on-site gyms.
Now some tech firms eager to keep their employees engaged are turning to ways to have fun and do good.
“Millennials make up around 45% of the workforce, and they’d rather spend their money doing something cool and having an experience than buying or having material things,” said Jai Al-Attas, the 33-year-old founder of Loqules. “They’re a lot more socially aware, and they want to be part of companies or groups that give back to the community in some way.”
With Loqules, companies have the option of sharing the experience with people in need by partnering with a local nonprofit such as Safe Place for Youth, a homeless youth organization; A New Way of Life, which works with formerly incarcerated women; or the Salvation Army. Through these partnerships, companies often foot the bill so those in need can participate in workshops and experiences alongside employees.
This comes as little surprise to researchers and human resource experts, who in recent years have noticed a shift in how millennial employees want to be engaged and rewarded at work. As this demographic of workers continues to grow, “millennial values,” which Brookings describes as an emphasis on corporate social responsibility, a higher worth placed on experiences over material things, and community building, will come to shape the workplace.
“Years ago you never had a 25-year-old kid making $150,000,” said Karen Ross, chief executive of tech firm Sharp Decisions, who has seen her own employees increasingly express interest in doing more for the communities in which they operate. “Now they’re making good money. Nobody cares about free food or free beer. They’re more interested in making a difference.”
“People want to feel like they’ve had an impact,” Al-Attas said. “We’re not just saying, ‘Hey, we gave some money to a charity’ and then everyone pats themselves on the back. We get people from the charity into a room with employees so they can share stories and change their perspectives. That’s where this is going.”
[San Diego Union Tribune]