The nonprofit outlook on donor fatigue

To make up for funding gaps, many nonprofit organizations are working harder than ever before to reach donors through Facebook, Twitter and chain emails.

Often, however, the reality is that multiple charities are trying to reach the same donors, creating a potentially annoying situation.

“There’s a lot of great organizations,” said Travis DiNicola, executive director of Indy Reads, a nonprofit that works to improve literacy skills of adults. “But at some point, there’s only so many donors and so many dollars.”

Many leaders of nonprofits say it has allowed them to maximize the resources they have and cut out unnecessary ones. It also has taught them how to weather future economic downturns.

“There’s not a doom-and-gloom. I think that’s wrong,” says one director. “It’s just changed. So you rise up. You move on.”

 

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