Forbes Insights and Credit Suisse conducted a study of some of the world’s wealthiest to gain deeper insight into their motivations, strategies and financial philosophies. The research shed light on the total lifecycle of philanthropy — from the moment an individual first decides to use his or her fortune to do good to the legacy he or she plans to leave behind — and the spirit of giving they hope will live on in their descendants.
Those who participated in the study bring the same tenacious, pragmatic approach to giving away their wealth as they brought to amassing it in the first place. This makes sense; when you get right down to it, business and giving are not really all that different. Both require a results-driven approach, a strong strategic vision, the ability to surround oneself with the right team for the job and the understanding that the biggest risks most often result in the biggest rewards. Fifty-three percent found applying their business experience to their philanthropy an effective and successful approach to giving – a sentiment that only increases with wealth.
More of the wealthy respondents partner with businesses (40%) for their philanthropic endeavors than with government agencies (22%) or other non-profits (28%). Eight in 10 of the wealthiest preferred to give to early- or growth-stage endeavors, rather than the more established organizations. Why allow yourself to get snagged in the stickiness of so much red tape when you can use other channels to move more quickly?
But what surprised us most in our Forbes Insights study was not just the scope and scale of the wealth they plan to disburse, but how quickly they plan to do so.
And more than half – 54% — of respondents to the study planned to leave more than a quarter of their assets to charity. Close to half of those with more than $20 million in investable assets plan to leave half or more of their wealth to charity; nearly 1 in 5 of those with over $50 million in investable assets plan to give it all away. A massive level of giving, to be sure – but those with the greatest amounts to give planned to give it away the fastest.