December Online Charitable Giving

‘Tis the season to be jolly — and for many Americans, to give to charity. A seven-year study of online giving found that a third of all charitable donations in a given year come in December, with the giving rate increasing as the New Year approaches:

Of all giving in a year, 22% of online giving takes place on the last two days of December.

Tags: charitable giving, december

This entry was posted in Fundraising, Philanthropy by Grant Montgomery.