Social entrepreneurship is the new black. The idea of not choosing between profit and purpose seems to be gaining traction as America continues to cultivate a new sense of philanthropic virtue.
And the growing emphasis on social good is empowering millennials (ages 16-29) to balance their career goals with karma. One question keeps coming up. Will social entrepreneurship drive a paradigm shift in the hiring procedures of corporate America?
There is a growing trend in business school students searching for opportunities to create social impact. A recent study from the Stanford Graduate School of Business showed that ninety percent of MBAs were willing to sacrifice financial benefits to work for a company that demonstrates a strong commitment to social good (i.e. positive ethics, community reputation etc.)
From the corporate perspective, more potential employees sourced from top learning institutions ask specifically about volunteering and community service, indicating that it is one of the criteria for an “employer of choice.”
It’s clear that in this day and age of blogging and information sharing, companies that don’t consider magnifying their community footprint will be held accountable by future potential employees. With volunteerism and social entrepreneurship becoming a bigger part of college applications, curriculums and media, it seems the trend is here to stay.